The ANW requires a shift in thinking and many do not have the imagination to take that leap. The big brands like Microsoft and Qualcomm are out buying all the imagination they can, and in Qualcomm's case they've actually bought an Austria R&D company called Imagination, because creativity doesn't grow in these levianth organisations. They will take the ideas from the true innovators and mass produce them, and that's how the ANW will succeed. Most modern smartphones are already equipped with the basic featureset for AR applications and by the end of the year more products will meet the requirements for the ANW.
The big companies have already seen the potential for AR applications and they're starting to hear about AN and the ANW. Microsoft is poaching Oxford AR researchers, Google's beta-testing basic AR software and Apple have patented an AR headset. Each one is looking to get their hands on the expertise, patents and market share. Its basic business sense:
they're looking for the cash cow of their future and its AR.
The real innovation is happening elsewhere. Leading the pack is QderoPateo. They're introducing a range of smartphones designed to make the reality of the Articulated Naturality Web happen today. Its being launched with a series of signature applications, a new chip and new AN software at the Shanghai Technology Expo 2010.
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