Does the ANW mean the death of the business card?

A business card represents the brand and provides basic information about the business. The cards are an expression of individuality as much as a way to create leads to new business.

Last year saw a lot of hype around a marker-based AR business card which when viewed with a smartphone brings up business details, runs an 3D animation and offers new opportunities to add content from social network platforms.

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But in the Articulated Naturality Web the need for a physical representation of contact details disappears. Two people meeting can swap virtual business cards. This is already possible with Bluetooth on many phones so no real revolution. The ANW will make it easier by the user simply being able to hold up their phone and click on an icon above the users head either on the touchscreen or hand gestures. A physical business card becomes a superfluous throwback and one that doesn't integrate with electronic systems without an OCR program to make the
data electronic.

There are still many possibilities for the virtual business card in the ANW. The brand identity can be communicated through the icon with animations and virtual art, with demure subtly or vibrant creativity depending on the desired image.